We focus on attaining a target CPA (Cost Per Acquisition). Their PPC agents were charging a management fee either a flat fee or a % of the Google spend without actually improving the performance of the campaigns, indeed as the fees were not related to actual performance there was was no incentive for the PPC agents to manage the campaigns at all, but to merely keep an eye on them. Many companies were spending a large proportion of their marketing budgets on PPC without knowing what their return on investment was, many knew that they were getting 'sales' or 'leads' but did not know if their PPC was being managed correctly. It soon became apparent that there was also suspicion regarding the performance of Pay per Click ( PPC) marketing. SEO saw many websites at the top of Search Engine results but for only a very limited number of phrases and was often showed few sales/leads generated despite regular monthly fees "to keep the top positions on Google", in some cases the Phrases being marketed were inconsistent with the needs of the company. Indeed few even knew that not having this information was costing them their valuable marketing budgets. Most companies were happy with their websites but dissatisfied with the sales/leads generated by them, we found that many companies had invested thousands of pounds on SEO ( Search Engine Optimisation) and PPC ( Pay per Click) strategies but did not know what their Return on Investment was. So anything Blue Fish can reasonably do to see Mobile move in that direction, we are going to do.Bluefish Digital was formed in 2008 to meet the needs of growing businesses in the North West, after identifying a need to improve the way business is generated through websites, the Bluefish Team set about researching local business needs. “I want to see Mobile continue on its current trend and become a place that offers creative and interesting work. I do not want them to have to move away after college for interesting or rewarding work,” Neto said. ![]() Neto serves on the Chamber’s board of advisors and the Eastern Shore Chamber’s executive board, and Blue Fish does pro-bono work for two local nonprofits, Fuse Project and Prodisee Pantry. They’re active in civic and charitable involvement outside regular business hours, as well. “I also think our team is extremely authentic and approachable,” said Neto, whose firm has grown from two employees to six within the last year.Īmong other projects Neto and Blue Fish are currently updating and producing the Mobile Alabama Business Podcast. Along with traditional marketing and advertising solutions, Blue Fish offers strategy, social media engagement, AdWords campaigns, websites and apps, photography, videography, search engine optimization and more. Neto’s interest in advertising initially grew from a love for designing and building websites. “We can, and do, brand awareness campaigns, but our leaning is to create tools that are going to be more direct in their ability to win business for our clients.”īlue Fish is the Mobile Area Chamber’s Small Business of the Month. “We want to be an investment, not an expense,” Neto said. With those lessons fresh in his mind, Neto opened Blue Fish in 2007 with the goal of creating a digital advertising firm that focuses on solving business problems, from increasing sales to building lead generation systems to increasing efficiency. ![]() “Similar to home improvement, I have found that teaching people the complex concepts behind the internet in simplified terms, and helping them understand how those concepts affect their business, is an excellent tool.” “I worked my way through college at Lowe’s and The Home Depot and was good at teaching the how-to seminars they put on,” Neto recalled. How did Marcus Neto build a successful digital advertising agency? He used a strength he discovered at a couple of home improvement stores. The Business View – August 2017 / Small Business of the Month Quick Connect Supplier Diversity Directoryīlue Fish Takes Colorful Approach to Digital Advertising.
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